Beauty Stories

Into the Blue

June 29, 2020
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Makeup By
Louise O'Neill at The Industry using MAC cosmetics
Rebekah Calo
Anna Mårtensson
Kimberly Nguyen
Chelsea @ APM Models
Other Credits
Retoucher: Ellinor Sjöberg
Product list 
Longsleeve top, PH5
Sweater, Red Valentino
Denim top, Rachel Comey Jacket, Dama
Skirt, Dama
Stockings, We Love Colors
  Sweater Michael Kors, Jacket Michael Kors
Choker, A.Carnevale Jewelry Denim top, Calvin Luo
Top, PH5
Denim, Rachel Comey Earrings, One Story


To bring this blue inspired shoot to life we pulled in different shades of the color with hair, makeup and styling. It was shot using natural daylight mixed with a Profoto A1 flash for a little extra kick and crispness.

A soft punk persona was created with makeup by using various tones and textures—mixing loose pigment, pencils, cream shadows, and lash mixing medium to create custom colors. Mac Cosmetics conceal and Contour Palette was used for the skin throughout.

To create the glitter lips a base of gloss was applied then large blue glitter pressed into place bringing our character to life.

See description to learn how each hair look was created.

Look 1:

Use a 2” curling iron in alternating directions to create tousled waves, for a more disheveled look break curls apart with Mannequin Styling Paste by R+Co.

Look 2:

Mist hair with R+Co Dallas Thickening Spray to get volume through the roots. Rough dry with your hands until the hair is almost dry. Finish by adding R+Co Aircraft Pomade Mousse to create separation and that “2nd day” look.

Look 3:

Saturated hair with R+Co One Prep Spray, diffuse hair while scrunching until dry. Mist with R+Co Rockaway Salt Spray for a beachy look.

Look 4:

Blowdry hair with a round brush and R+Co Park Avenue Blowout Balm, to get volume and shape through the fringe. Use your fingers to comb through R+Co Tinsel Smoothing Oil for a more polished look.

Look 5:

Add definition to curls by misting with R+Co Grid Structural Hold Setting Spray before using a 3/8” curling iron in alternating directions. Once cooled pull curls apart and finish with R+Co Trophy Shine + Texture Spray.

Look 6:

Mist hair with water then distribute R+Co Twister Curl Primer throughout. Create curls by wrapping 1” sections of hair around your finger, using a pin curl clip to hold it in place. Diffuse hair until dry, then break curls apart with your fingers and scrunch with R+Co Pomade Mousse for disheveled curls.

Look 7:

Mist hair with R+Co One Prep Spray. Use a straightening iron to create soft bends in the fringe and straighten through the rest of the hair. Finish with a mist of R+Co Outer Space Flexible Hairspray to lock in shape.