Aging beauty: How to adjust your beauty routine with age
July 19, 2020
Anna Von Rueden by Jonas Bie, makeup by Mille Erikstup for Eurowoman

“And the beauty of a woman, with passing years only grows!” ― Audrey Hepburn


Decade by decade our beauty routines should enhance, not hide, our life-long natural beauty. We are here to give you the rundown on how to change your routine, and why you may need to alter it every so often!




A study by named 11 as the average age which girls start wearing makeup, and at that age, it’s all about finding our feet – or wings - with makeup. Our teens are when we are honing our craft. SPF and Anti-Ageing doesn’t feature in our lives yet; we have more concerning matters. Particularly acne. Acne is common in teens and according to the NHS website, 95% of people aged 11 – 30 are affected by it.

Unfortunately, this means that much of our teen years are spent covering up our beauty with cakey foundation, rather than enhancing it. We recommend using a non-comedogenic foundation, with acne fighting powers if you want to cover up, but we love Starface for a funky way to embrace your acne and treat it at the same time.

Starface via Stylist




Your twenties are a golden period where you’re reaping benefits of having more balanced skin, whilst preparing to lock in your youth. It’s during this time when we should start using anti-ageing treatments, keeping our skin hydrated to prepare for slower cell turnovers in our thirties. Hyaluronic acid is our staple –locking in moisture, preventing drier skin as we age.

'Tehamana' by Veronica Azarian for Beauty Archive

Simultaneously, our twenties are when we start to grow into our style – we’ve spent our teens trying out different methods, but our twenties are the time we try all the outlandish looks which we know we’ll rock.




This is where it gets real.Those pesky grey hairs start showing for most people in their thirties and you might notice those baby creases forming, meaning our routines might need a bit of a shake up now. Partying hard throughout our 20s often leave your under-eyes a little worse for wear, so your thirties are the times to invest in the best eye creams.

Retinols are to be used with caution, following with a consultation from a dermatologist; but including antioxidants such as Vitamins C and E to protect from pollution and the sun are key to our thirties’ beauty routines. We recommend using a lightweight concealer after your eye serums to boost brightness.




Life begins at forty –right? And so does the necessity to exfoliate! It promotes circulation and encourages cell regeneration, but only once or twice a week. If you have easily irritable skin, perhaps avoid a daily scrub as these may leave microtears and instead use AHA or BHA liquid exfoliator sparingly for a softer exfoliation. Use lighter makeup to compliment your glow.




Beauty sleep was something you’d be encouraged to get more of during your teens, but actually, sleep is something we get more of as we get older. Your skin regenerates overnight, so to give it as long as possible – early to bed!

Mulberry Silk Eye Mask from Pillow Talk

As you age, eyebrows and eyelashes begin thinning. To maintain the bushy brows, add a growth serum to your evening routine. Glossier’s Boy Brow has rave reviews and the range includes softly tinted ones to make defining your eyebrows easier.




As the proverb goes, "Grey hair is a crown of splendour; it is attained by a righteous life."

Many people shudder at the thought of embracing their greys, but we encourage our readers to enhance – not hide! Grey hair happens due to pigment cells in hair dying and can lead to frizzy, brittle and yellowing hair. Combining your skincare routine with a silver shampoo once a week ensures your grey remains as bold as you. If you're feeling daring, add some colour! You have the perfect base.


During your 60s is when your hormone levels dip and you may notice that your skin doesn’t have the brightness that it used to. Counteract this with switching up your neutral lipsticks for stronger colours and use less powder makeup to maintain a natural glow.

Remember, you can’t help getting older. But you don’t have to get old. (Thanks, George Burns).